The first fictional character highly associated with Vespa to have mass public attention was American newspaper reporter Joe Bradley (Gregory Peck), in the Hollywood film Roman Holiday. Arguably, the original attention was for Audrey Hepburn's character who as a passenger rode in Italian side-saddle style. The Vespa featured highly in publicity for the film, and in the original poster, assisting greatly in marketing of the brand globally.
Other media featuring Vespa riders have included:
This is a list of films that feature a Vespa for more than one sequence[59][60]:
@темы: процессы
